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In today’s digital age, businesses that want to succeed need to have a strong online presence. A good digital marketing strategy and smart SEO are no longer simply a good idea for businesses; they’ve basically become essential if you want to succeed.
The world has changed greatly over the past few decades. How we shop, interact and search for information has drastically evolved. How we live our lives is completely different due to the internet and its many tools and benefits.
Because our lives have changed, businesses must also change how they market themselves. Newspaper ads and television spotlights simply won’t cut it anymore if you really want to bring out your full potential and reach more and more prospective customers.
Why Digital Marketing Is an Absolute Must in 2023
‘Digital marketing’ refers to any marketing strategy done online with digital tools, and ‘search engine optimisation (SEO)’ is the process of improving a website and its content for search engine results.
When you think about it more deeply, it’s no surprise that digital marketing and SEO are extremely important for businesses in 2023.
Just reflect on your life for the past week or even the past day. How many times have you checked your phone for something? Have you used your computer to look for new information? Every time you hop online, you expose yourself to heaps of beneficial information that can improve your life.
As a business owner, you want to be one of those helpful sources of information that’s making your customers’ lives better. Good digital marketing and SEO will help your website and its content appear highly in search engine results, meaning that more people will see it, and more people will benefit from your fantastic company.
The Importance of Synergy Between Your Digital Marketing and Your SEO Strategy for Your Company
Digital marketing and SEO are two essential components of any successful online marketing strategy. Digital marketing encompasses all the activities that a business does to promote itself online, such as:
- Search Engine Optimisation. As you know, SEO refers to optimising a website and its content to appear more highly in search engine results pages.
- Social Media Marketing. This form of marketing is where you use popular social media platforms to spread the word about your business. You can post photos, text passages and more to inform your loyal followers.
- Email Marketing. This form of marketing involves sending emails with commercial messages, like advertisements or news about new deals and offers, to customers. Customers can receive the latest and greatest offers through helpful emails that remind them about your business.
- Content Marketing. Content marketing focuses on publishing various forms of helpful content to inform customers and potential clients. ‘Content’ can come in the form of posts, articles, videos and anything else that provides readers or listeners with helpful details regarding businesses.
In 2023, businesses that want to completely dominate the digital landscape will need to focus on the synergy between marketing their company and their website’s SEO. This means creating a marketing strategy that uses both of these channels to reach more potential customers.
There are a number of reasons why synergy between marketing and SEO is so vital in 2023. A few of the most notable reasons include:
The Number of Internet Users Is Growing. Did you know? It’s estimated that around 4.9 billion people use the internet worldwide. Not million, billion. Not only that – this number is expected to grow to 5.9 billion in only four years.
That’s a mind-blowing amount of people that could be seeing your content. Auckland-based businesses that sell their products or services to overseas customers can really expand their client base by boosting their SEO in NZ.
So many people online means that there are literally billions of people who could see your content. However, it also means that there are countless other companies who are vying for their attention. So, you can see why making sure your digital marketing strategy and SEO strategy are the best that they can be is so crucial.
Search Engines Are Becoming More Sophisticated. When the internet was still young and digital marketing was still new, you probably could have gotten away with poor SEO practices like keyword-stuffing, which is overusing keywords to catch the attention of the algorithm and potential customers.
However, modern search engines can detect this not-so-great behaviour, and they can filter it out to ensure their users only get the best content. This means that optimising websites and content for search engines is more important than ever.
SEO can help Auckland businesses improve their rankings in search engine pages, leading to more traffic and potentially more sales.
Social Media Is Becoming More Prominent. How many social media platforms do you use? Many of us use multiple platforms every single day. So, you can understand why social media is becoming an increasingly important marketing channel.
Businesses that wish to reach their target audience on social media need to create engaging and informative content that encourages their users to share it with their friends and followers. Smart SEO and marketing can help improve the visibility of content, which will lead to better engagement.
Email Marketing Is, Even Now, A Highly Effective Marketing Channel. Email marketing is a fantastic way to get attention from your best customers or from customers who bought from you once and aren’t sure if they’re going to again.
When you improve your site’s SEO, you’ll get more customers. If you get more customers, they could become interested in continually purchasing your goods or services. These customers could sign up to be on your email list and receive regular emails with news about your latest goods or fun promotional deals.
How to Make Sure Your Digital Marketing and SEO Is Top-Notch
Digital marketing and SEO may seem complicated and difficult, but they don’t have to be – all you need to do is rely on us at Kiwi Website Design. Our services are perfect for any business that wants to make the most out of their online presence.
Do you have any questions for us? No worries, we’re here to talk. You can reach our helpful team through our contact page if you’d like to chat.
Stay ahead of the digital curve with Kiwi Website Design.